Waterloo Turf

Brand Summary

Get Your Saturdays Back with Waterloo Turf! Waterloo Turf is an artificial turf installation and maintenance franchise. At Waterloo Turf, we create beautiful, functional outdoor spaces that bring families and friends together while giving our customers their Saturday’s back. As the premier artificial turf company in the USA, we deliver exceptional quality, unmatched service, and transformative experiences. Waterloo Turf isn’t just about artificial turf—it’s about reclaiming time, enhancing lifestyles, and living every day like it’s Saturday.
$106,300 - $151,500
Investment Range
$2,062,426.66
*2024 Average Gross Sales:
Austin: 15.64%, San Antonio: 15.84%
Other Revenue
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Vibrant Lifestyle Brand
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Low Upfront Investment and Overhead
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Experienced Leadership Team in Turf and Franchising
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Legislative Tailwinds due to Water Conservation Policies
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Both High-Ticket Project Based Revenue and Recurring Income
Waterloo Turf
4-6%
Royalty
2% Brand Fund
Brand Fund
$100,000
Financial Requirements
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Business Basics & Stats

Key Stats

Waterloo Turf

Founder

Lance Ingram and Tim Lovett

Home Office Location

Austin, TX

Company Founded

2021

Began Franchising

2024

Industry

Artificial Turf

Industry Size

$76.6B

Veteran Discount

10%

Group Health Insurance

No

Company Units Open

5

Franchise Units Awarded All Time

45

Franchise Units Awarded Last 12 Months

40

Franchise Units Open

36

Number of franchisees

12

Desire to scale / multi-unit ownership
Desire to scale / multi-unit ownership
Relationship Builder
Relationship Builder
Values Outstanding Customer Service
Values Outstanding Customer Service
Ability to recruit and scale a team
Ability to recruit and scale a team
Leadership Skills
Leadership Skills
Sales or Management Experience
Sales or Management Experience
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