Water Babies

Brand Summary

Water Babies is the world's leading baby swimming franchise, passionately dedicated to teaching essential life-saving skills and water safety awareness to infants and young children. We've successfully taught over 600,000 little ones to become lifelong swimmers, building their confidence and fostering a love for the water. Our science-backed lessons are trusted by over 47,000 families weekly, consistently receiving high praise for their engaging approach and measurable progress. The Water Babies franchise opportunity offers a chance to be your own boss with a proven, profitable, and purpose-driven business that truly makes a social impact. Franchisees benefit from multiple revenue streams, including classes, underwater photography, and retail, providing uncapped earning potential. You'll receive full training and extensive ongoing support from our expert team and a global network, helping you achieve both personal success and strong financial returns. It's an ideal venture for career changers, parents, or anyone passionate about building a thriving business while saving lives.
$107,710 - $153,242
Investment Range
$1,989,969
*2024 Average Gross Sales:
$718,417
Other Revenue
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World Class Trained Teachers
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Unmatched Lesson Experience
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Global Leaders in Underwater Photography
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Tech-Driven Operations
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From Birth, For Life!
Water Babies
8% - 10%
Royalty
2% of Gross Revenue
Brand Fund
$150,000
Financial Requirements
Get to know the Brand

Business Basics & Stats

Key Stats

Water Babies

Founder

Paul Thompson

Home Office Location

115 E Pennsylvania Ave, Suite 16, Southern Pines, NC 28387

Company Founded

2002

Began Franchising

2003

Industry

Swim School, Children's Services & Education, Sports & Recreation, Fitness & Health

Industry Size

Parents spend $3.5bn on private swimming

Veteran Discount

No

Group Health Insurance

No

Company Units Open

14

Franchise Units Awarded All Time

80

Franchise Units Awarded Last 12 Months

10

Franchise Units Open

66

Number of franchisees

58

Relationship Builder
Relationship Builder
Passion to Help People
Passion to Help People
Values Outstanding Customer Service
Values Outstanding Customer Service
Community Centric
Community Centric
Business Acumen
Business Acumen
Outgoing
Outgoing
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