Brand Summary

At Trua, we provide a personalized approach to senior placement, helping families find the ideal new home for their loved ones. We eliminate the stress, anxiety, and uncertainty of choosing the right assisted living community by offering the essential information needed to make informed decisions. Our expertise lies in identifying senior care facilities that align with each client’s unique needs and financial situation, taking the guesswork out of the placement process. We deliver a valuable service to families, social workers, and case managers who may not have the time or resources to navigate this complex journey. With 15 years of experience in senior care facilities, our founder, Matt, has witnessed the challenges that arise when seniors are placed in unsuitable environments. That’s why we conduct thorough clinical assessments to ensure seniors are matched with the right facility from the start—easing the burden on families and addressing a critical gap in the industry. As a Trua franchisee, you’ll be empowered to provide personalized, ethical, and knowledgeable placement services in your community. Our comprehensive training and ongoing support will equip you with the tools needed to succeed while making a meaningful impact on the lives of seniors and their families.