Training Mate

Brand Summary

Training Mate is a social fitness movement—51% social, 49% fitness. Members join for our fun, 45-minute HIIT classes and stay for the friendships, events, and community spirit. Founded in Australia and refined in Los Angeles, Training Mate began in 2013 when former pro rugby player Luke “Milts” Milton opened his first West Hollywood studio. His mission was simple: make fitness fun, keep coaches approachable, and help anyone achieve a healthy lifestyle. The concept quickly gained traction, leading to locations in Studio City (2015), Santa Monica (2019), and Dallas (2022). In 2023, Milts and CMO Kerry launched franchising, partnering with franchise expert Gillian Harper and Franchise FastLane’s CarPool program to combine proven development systems with direct founder access. Our workouts are fast, varied, and welcoming. With 45-second stations, the energy stays high, legendary coaches tailor sessions to all abilities, and low-impact cardio delivers results without injury. No two workouts are ever the same, keeping members engaged and challenged. For franchise owners, Training Mate offers a proven model with strong AUV, high profit margins, centralized programming, and the backing of a trusted, growing brand. It’s a fun, rewarding business that builds fitter, happier, healthier communities.
$222,500 - $556,700
Investment Range
$1,057,637
*2024 Average Gross Sales:
$354,879
Other Revenue
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Scalable Business, Recurring Revenue, Exceptional Financials
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A truly loved workout & culture. 300,000+ Five Star Reviews
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Elevated Brand, Irresistable Vibe + Celebrity favorite.
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Simple, Streamlined Operations + Exceptional financials
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Purpose-Driven, Proven Leadership
Training Mate
5% (6% in Y2+)
Royalty
$500,000
Financial Requirements
Get to know the Brand

Business Basics & Stats

Key Stats

Training Mate

Founder

Luke Milton

Home Office Location

Dallas

Company Founded

2012

Began Franchising

2022

Industry

Boutique Fitness

Industry Size

$34B

Veteran Discount

10%

Group Health Insurance

No

Company Units Open

4

Franchise Units Awarded All Time

15

Franchise Units Awarded Last 12 Months

10

Franchise Units Open

7

Number of franchisees

11

Desire to scale / multi-unit ownership
Desire to scale / multi-unit ownership
Relationship Builder
Relationship Builder
No Industry Experience Required
No Industry Experience Required
Values Outstanding Customer Service
Values Outstanding Customer Service
Ability to recruit and scale a team
Ability to recruit and scale a team
Passion for health/wellness
Passion for health/wellness
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