Brand Summary

Squeeze is the brainchild of Drybar Founders, Michael Landau & Alli Webb, and led by Drybar's former VP of Marketing, Brittany Driscoll. In partnership with award-winning architect Josh Heitler, and Drybar Creative Director, Cam Webb, our team is disrupting an outdated industry and creating A Way Better Massage Experience! Squeeze was created because people love getting massages (it’s a $19B industry!), but felt there were two limiting options to choose from: affordable discount chains offering subpar customer experiences, and high-end spas and hotels charging over $250 for a massage, making a routine experience unattainable for most. Frustrated by the current options, we created the brand and experience we were longing for, but did not yet have access to.