Brand Summary

Sea Love offers a unique fusion of retail, lifestyle and experiential. Guests enjoy scent-blending experiences where they make their own candles and diffusers, personalize labels, and shop a curated boutique of home décor and accessories. The model taps into the growing demand for experiential retail (not just buying a product but creating it) and pairs that with strong repeat purchase behavior, accessory add-ons and gifting occasions. This franchise opportunity stands out because it offers broad appeal (millennials, women, gifting culture, team events, children, etc.), high-margin retail consumables, and it can be run with only one or two employees at a time. The candle bar and boutique model delivers multiple revenue streams: event bookings, retail purchases, repeat customers, online sales, wholesale opportunities and more - resulting in a business with depth and diversity of income. From an operational standpoint, Sea Love is structured for scalability and strong unit economics. Franchisees benefit from strong mark-up potential on candle bar services and boutique items, and a leisure-oriented setting that drives impulse and “social outing” behavior. This luxury brand emphasizes clean, high-quality products (non-toxic wax, coastal aesthetic) which helps in charging premium prices and building customer loyalty. Sea Love is easy to market (visually compelling), scalable (multi-unit potential), and enjoys lifestyle alignment (fun, community-centric, brand-forward) which resonates with a wide range of prospects - from first-time owners to seasoned multi-unit operators. This is a low investment for a brick & mortar business and the operational complexity is much lower than full-scale retail and restaurant concepts. New franchisees are quickly catching up to the corporate location which did over $455k with a 40% net margin (adjusted for royalties and other fees) in 2024.