Orangetheory Fitness

Brand Summary

Owning an Orangetheory franchise means joining one of the most recognized and fastest-growing fitness brands in the world. It’s not just a gym—it’s a proven business model built on science, technology, and community. As a franchisee, you benefit from a turnkey system that includes comprehensive training, marketing support, and ongoing guidance from industry experts, so you’re never starting from scratch. The membership-based structure creates predictable, recurring revenue while fostering strong customer loyalty. In a booming health and wellness market, Orangetheory stands out by delivering measurable results and an experience people genuinely love. Beyond financial opportunity, you’re building a space that changes lives—helping members achieve their goals while creating a vibrant, engaged community. It’s a chance to own a business with strong growth potential and a meaningful impact. Rated #1 "Best Gym" in USA Today Readers' Choice Awards
$821,622 - $1,377,160
Investment Range
$857,377
*2024 Average Gross Sales:
44%
Other Revenue
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Science-Backed Training Model
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Data-Driven Experience
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Community & Accountability
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Scalable, Inclusive Programming
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Global Consistency
Orangetheory Fitness
8%
Royalty
3% of Gross Revenue
Brand Fund
$1,000,000.00
Financial Requirements
Get to know the Brand

Business Basics & Stats

Key Stats

Orangetheory Fitness

Founder

Ellen Latham

Home Office Location

6000 Broken Sound Pkwy, Suite 200, Boca Raton, FL 33487

Company Founded

2009

Began Franchising

2010

Industry

Boutique Fitness Studio Franchise

Industry Size

42.8 Billion

Veteran Discount

10%

Group Health Insurance

No

Company Units Open

15

Franchise Units Awarded All Time

1517

Franchise Units Awarded Last 12 Months

28

Franchise Units Open

1297

Number of franchisees

26

Owner Operator Preferred
Owner Operator Preferred
Relationship Builder
Relationship Builder
Passion to Help People
Passion to Help People
Values Outstanding Customer Service
Values Outstanding Customer Service
Community Centric
Community Centric
Passion for health/wellness
Passion for health/wellness
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