Menchie's

Brand Summary

Menchie’s Frozen Yogurt is the largest self-serve frozen yogurt brand in the U.S., with 300+ locations across 32 states. Founded in 2008, the brand successfully navigated the frozen yogurt boom, industry consolidation, and COVID—emerging as one of the few scaled concepts in category. As competition rationalized, Menchie’s has benefited from fewer competitors, second-generation guests, and renewed category health. Same-store sales have increased for five consecutive years, reinforcing the brand’s durability and relevance. Menchie’s stays culturally relevant through licensed partnerships with Disney and DreamWorks, delivering themed in-store experiences that drive traffic and repeat visits. Operationally, Menchie’s features a simple self-serve model with no cooks, grills or grease—reducing labor and complexity while improving margins. Combined with a better-for-you product lineup and strong family appeal, Menchie’s offers franchise owners a battle-tested brand with 18+ years of history.
$161,846 - $497,979
Investment Range
$594,743
*2024 Average Gross Sales:
N/A
Other Revenue
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Globally recognized brand - 300+ locations
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Strategic Partnerships (Disney and DreamWorks, + more)
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Exclusive Private-Label Collection: 270+ flavors
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Industry-Leading Innovation: 24 new flavors/year + seasonal
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A Repeatable Local Marketing Engine
Menchie's
6%
Royalty
2% of Gross Sales
Brand Fund
$350,000
Financial Requirements
Get to know the Brand

Business Basics & Stats

Key Stats

Menchie's

Founder

Amit Kleinberger

Home Office Location

20631 Ventura Boulevard, Suite 200, Woodland Hills, CA 91364

Company Founded

2007

Began Franchising

2008

Industry

Frozen Yogurt

Industry Size

$55B

Veteran Discount

N/A

Group Health Insurance

No

Company Units Open

1

Franchise Units Awarded All Time

3

Franchise Units Awarded Last 12 Months

10

Franchise Units Open

290

Number of franchisees

100

Desire to scale / multi-unit ownership
Desire to scale / multi-unit ownership
Owner Operator Preferred
Owner Operator Preferred
No Industry Experience Required
No Industry Experience Required
Values Outstanding Customer Service
Values Outstanding Customer Service
Ability to recruit and scale a team
Ability to recruit and scale a team
Leadership Skills
Leadership Skills
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