Brand Summary

Menchie’s Frozen Yogurt is the largest self-serve frozen yogurt brand in the U.S., with 300+ locations across 32 states. Founded in 2008, the brand successfully navigated the frozen yogurt boom, industry consolidation, and COVID—emerging as one of the few scaled concepts in category. As competition rationalized, Menchie’s has benefited from fewer competitors, second-generation guests, and renewed category health. Same-store sales have increased for five consecutive years, reinforcing the brand’s durability and relevance. Menchie’s stays culturally relevant through licensed partnerships with Disney and DreamWorks, delivering themed in-store experiences that drive traffic and repeat visits. Operationally, Menchie’s features a simple self-serve model with no cooks, grills or grease—reducing labor and complexity while improving margins. Combined with a better-for-you product lineup and strong family appeal, Menchie’s offers franchise owners a battle-tested brand with 18+ years of history.