Brand Summary

Meineke is a full service automotive maintenance and repair franchise specializing in brakes, maintenance services and general repair. Meineke combines massive marketing with a proven business system to attract and keep customers. Meineke is widely recognized by the US Adult population and promotes its brand through, National TV commercials, millions of direct mailing pieces, and online search engine marketing for each center as well as social media outlets. Meineke is part of Driven Brands the largest portfolio of automotive franchises in North America. We play in the automotive space but we believe we are a technology team. We use technology to provide owners with sophisticated 360 virtual management dashboards that allow owners to work above shop level and manage teams effectively without knowing the ins and outs of automotive. We also use technology across the landscape in areas like marketing, fleet, operations, real estate and strategic direction. Technology is highly used to increase market penetration and retention when it comes to customer facing. Today, nearly 50% of the Meineke system consists of Multi-Unit Operators. Many Franchisees came from diverse backgrounds with zero automotive experience.