Meineke

Brand Summary

Meineke is a full service automotive maintenance and repair franchise specializing in brakes, maintenance services and general repair. Meineke combines massive marketing with a proven business system to attract and keep customers. Meineke is widely recognized by the US Adult population and promotes its brand through, National TV commercials, millions of direct mailing pieces, and online search engine marketing for each center as well as social media outlets. Meineke is part of Driven Brands the largest portfolio of automotive franchises in North America. We play in the automotive space but we believe we are a technology team. We use technology to provide owners with sophisticated 360 virtual management dashboards that allow owners to work above shop level and manage teams effectively without knowing the ins and outs of automotive. We also use technology across the landscape in areas like marketing, fleet, operations, real estate and strategic direction. Technology is highly used to increase market penetration and retention when it comes to customer facing. Today, nearly 50% of the Meineke system consists of Multi-Unit Operators. Many Franchisees came from diverse backgrounds with zero automotive experience.
$226,774 - $580,818
Investment Range
$1,284,137
*2024 Average Gross Sales:
$279,645
Other Revenue
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Technology driven customer service tools
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Household name recognition
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White glove customer service
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Doing car care right
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Nationwide footprint
Meineke
5%
Royalty
Included all local and digital marketing
Brand Fund
$500,000
Financial Requirements
Get to know the Brand

Business Basics & Stats

Key Stats

Meineke

Founder

Sam Meineke

Home Office Location

Charlotte

Company Founded

1972

Began Franchising

1972

Industry

Aftermarket automotive industry

Industry Size

$329B

Veteran Discount

50% reduction in royalty for the first 6 months

Group Health Insurance

Yes

Company Units Open

0

Franchise Units Awarded All Time

800

Franchise Units Awarded Last 12 Months

25

Franchise Units Open

702

Number of franchisees

256

Desire to scale / multi-unit ownership
Desire to scale / multi-unit ownership
Relationship Builder
Relationship Builder
No Industry Experience Required
No Industry Experience Required
Operations Focused
Operations Focused
Leadership Skills
Leadership Skills
Business Acumen
Business Acumen
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