Brand Summary

Lawn Doctor specializes in treatment and conditioning services such as fertilization, weed control, seeding, and pest management. We don’t cut lawns, we are a lawn spa. The model has been tested and perfected for over 55 years. We are one of only three brands to be ranked in Entrepreneurs Top 500 for 46 straight years. The footprint we have built is a result of our continued innovation in equipment technology, customized products, and quality service delivery. We are nationally known, but locally owned. That’s how we’ve grown for the past 50+ years, one local and trusted partner at a time. The level of service that we expect to provide can only be delivered by someone who lives in the same community as their customers. In addition to a best-in-class customer experience, Lawn Doctor generates growth by providing an excellent value proposition for our franchisees. The brand provides owners with corporate-directed marketing, an in-house call center to assist with sales, along with access to innovative technology and equipment to help run the business. All of these greatly increase efficiency and profitability. Lawn Doctor also offers a home-based business model, meaning that franchisees do not take on costs, delays, or risks associated with operating a retail location. This is a simple model, very scalable, and requires no previous industry experience. The recent addition of the holiday lighting service line (Holiday Lighting Heroes) removes the seasonal complexities and allows an owner to have better employee retention and a predicable stream of revenue year round, regardless of market and climate.