iSmash

Brand Summary

The Business of Breaking Things Has Never Been This Good. iSmash is America's first and largest rage room franchise. A one-of-a-kind entertainment concept that turns stress relief into serious profit. Founded in 2018 in Rochester, NY, iSmash has grown from a single bold idea into a national movement, surpassing 100 franchise locations sold and positioning itself as the nation's largest and fastest-growing rage room franchise in the United States. Franchise Industry A Category We Created. A Market We Own. In a world where consumers are done with pool halls, bowling alleys, and movie theaters, iSmash delivers something they can't get anywhere else. Our venues feature Rage Rooms, Black Light Splatter Painting, Axe Throwing, Digital Immersive Concepts, and more, providing thrilling, unforgettable experiences for families, friends, and corporate groups alike. We don't just compete in the entertainment industry. We lead it. Numbers That Speak for Themselves: iSmash franchises operate with an average 24.3% net margin and $198K in profits in 2024. The location-based entertainment market is expected to grow to over $30 billion by 2028, and iSmash is already the dominant brand staking its claim. Built to Support Your Success: From day one, you're never on your own. Franchisees receive unparalleled support starting with a comprehensive 40-hour training program that blends classroom learning with hands-on experience, seven-day-a-week ongoing assistance, access to a pre-negotiated national supply chain, and marketing services provided by an internal digital agency. iSmash helps with site selection, landlord negotiations, buildout, inventory, and marketing, so you can focus on what matters: delivering experiences your community will love. Get In While the Market Is Wide Open: With startup pathways that require as little as $100,000 to begin, iSmash pairs attractive unit economics with a distinctive, experience-driven offering. Whether you're looking to own a single location or build a multi-unit empire, the opportunity is here, and the territories won't last forever. Join the franchise that's redefining entertainment.
$277,593 - $753,748
Investment Range
$740,194.63
*2024 Average Gross Sales:
$197,783.43
Other Revenue
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First Mover Monopoly
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Simple and Fun to Operate
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Incredibly High Retail Margins
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Family Founder and Run Brand
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Strong ROI vs Investment
iSmash
6%
Royalty
Not currently assessed
Brand Fund
$250,000
Financial Requirements
Get to know the Brand

Business Basics & Stats

Key Stats

iSmash

Founder

Steven Shortino

Home Office Location

1225 Jefferson Road #13 Rochester, NY 14623

Company Founded

2018

Began Franchising

2021

Industry

Location-Based Entertainment

Industry Size

$5B-$20B

Veteran Discount

10%

Group Health Insurance

No

Company Units Open

2

Franchise Units Awarded All Time

103

Franchise Units Awarded Last 12 Months

80

Franchise Units Open

9

Number of franchisees

56

No Industry Experience Required
No Industry Experience Required
Values Outstanding Customer Service
Values Outstanding Customer Service
Operations Focused
Operations Focused
Community Centric
Community Centric
Outgoing
Outgoing
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