Brand Summary

ISI® Elite Training is a boutique fitness brand focused on empowering members through community-based, athletic strength training. Their 50-minute, strength-focused workouts are led by certified coaches in high-energy group settings. This approach has resulted in an impressive 95% retention rate and rapid membership growth. Revenue primarily comes from memberships (87%), with additional income from no-shows and late cancellations (2.5%), retail supplements (4%), and member challenges/promotions (6%). As part of the LFG Family of Brands, ISI is capitalizing on growing demand for functional strength training in 2025. With a solid market position, ISI offers a straightforward, high-margin business opportunity for entrepreneurs, differentiating itself as a leader in the strength-based fitness space. The name ISI® Elite Training was inspired by Proverbs 27:17 “Iron Sharpens Iron, as one man sharpens another.”