GrassRoots Turf

Brand Summary

Founded in 2002, GrassRoots Turf is the premier lawn care and weed control company redefining the residential turf care industry. Our mission is simple: deliver noticeably better lawns through unmatched expertise, transparency, and customer care. With our signature Weed Free® Guarantee and consistent results, we provide homeowners a beautiful, healthy lawn they are proud of—without hassle, hidden fees, or long-term contracts. GrassRoots Turf is transforming the lawn care experience through innovation, tech-enabled service verification, and a subscription-based model that drives strong recurring revenue for franchisees. Every service is recorded with body-worn camera technology, giving customers complete confidence and ensuring our technicians deliver exceptional quality on every visit. Our convenient and affordable monthly Easy Pay program includes unlimited service calls between scheduled treatments, giving homeowners peace of mind and reinforcing long-term retention. We are advancing the lawn care industry with data-driven routing, modern equipment systems, and a customer-first approach that emphasizes reliability and results. By standardizing how lawns are inspected, treated, and documented, we ensure a consistent, professional experience across all locations. GrassRoots Turf is built on trust, performance, and a commitment to helping families enjoy their homes more—resulting in a five-star service, every time.
$136,300.00 - $313,600.00
Investment Range
$584,805.21
*2024 Average Gross Sales:
N/A
Other Revenue
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Weed Free® Guarantee with Unlimited Service Calls
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Body-Cam Verified Service Quality
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Subscription Revenue, No Contracts
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Fast, Scalable Tech-Enabled Operations
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High Retention Through Superior Results
GrassRoots Turf
6%
Royalty
1% gross sales
Brand Fund
$150,000.00
Financial Requirements
Get to know the Brand

Business Basics & Stats

Key Stats

GrassRoots Turf

Founder

Josh Wise

Home Office Location

Acworth, Georgia

Company Founded

2002

Began Franchising

2019

Industry

Lawn Care/Landscaping

Industry Size

180+ Billion

Veteran Discount

20%

Group Health Insurance

No

Company Units Open

1

Franchise Units Awarded All Time

24

Franchise Units Awarded Last 12 Months

2

Franchise Units Open

24

Number of franchisees

14

Strong Sales Ability
Strong Sales Ability
Owner Operator Preferred
Owner Operator Preferred
No Industry Experience Required
No Industry Experience Required
Values Outstanding Customer Service
Values Outstanding Customer Service
Community Centric
Community Centric
Sales or Management Experience
Sales or Management Experience
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