Brand Summary

Founded in 2002, GrassRoots Turf is the premier lawn care and weed control company redefining the residential turf care industry. Our mission is simple: deliver noticeably better lawns through unmatched expertise, transparency, and customer care. With our signature Weed Free® Guarantee and consistent results, we provide homeowners a beautiful, healthy lawn they are proud of—without hassle, hidden fees, or long-term contracts. GrassRoots Turf is transforming the lawn care experience through innovation, tech-enabled service verification, and a subscription-based model that drives strong recurring revenue for franchisees. Every service is recorded with body-worn camera technology, giving customers complete confidence and ensuring our technicians deliver exceptional quality on every visit. Our convenient and affordable monthly Easy Pay program includes unlimited service calls between scheduled treatments, giving homeowners peace of mind and reinforcing long-term retention. We are advancing the lawn care industry with data-driven routing, modern equipment systems, and a customer-first approach that emphasizes reliability and results. By standardizing how lawns are inspected, treated, and documented, we ensure a consistent, professional experience across all locations. GrassRoots Turf is built on trust, performance, and a commitment to helping families enjoy their homes more—resulting in a five-star service, every time.