Brand Summary

Dakota London Hair Extensions is a specialized, hair-extension-only salon concept built for speed, quality, and consistent results. We focus exclusively on semi-permanent extensions (micro-weft and micro-link/I-tip), offering same-day, in-stock inventory, two-hour transformations, and a 120-day quality guarantee. Clients return every 6–8 weeks for maintenance, creating a high-retention, high-frequency service model. The experience is premium yet efficient—expert color matching, quick transformations, and consistent results delivered by a trained team using a proven playbook. Born as a single market leader in Scottsdale, AZ, Dakota London evolved into a franchise after perfecting every aspect of the business—from technical standards and the guest journey to the supply chain—over more than a decade. With three corporate locations and a mature vendor network (extensions, tools, and retail care), we’ve developed comprehensive training modules, SOPs, and marketing programs that reliably fill chairs. That operational discipline and demand engine made franchising the natural next step: we provide franchise owners with a complete “how-to” guide for launching, staffing, and scaling this specialized service. Clients choose Dakota London for luxury-quality products and service—supported by an industry-leading guarantee—with zero guesswork. Franchisees choose Dakota London because the model is purpose-built for recurring revenue (6–8 week maintenance cycles), tight inventory control, and streamlined staffing. Each location can operate at a high level with a compact, well-trained team. We support owners with state-of-the-art training, centralized marketing, territory planning, and a fortified supply chain—everything needed to launch strong, deliver consistent guest experiences, and build a loyal client base in every market.