Brand Summary

Founded in 2017 in Melbourne, Australia by fitness industry veteran, Cameron Falloon, BFT offers a community-based, 50-minute functional training and strength-based program across 14 workouts. BFT uses science and technology-based training techniques to drive individual member health goals in an inclusive, coach-led group environment. By combining cardio with resistance programs, members benefit from training a different energy system and different muscle types every day to diversify movement patterns that aim to reduce fat and create lean muscle. BFT is headquartered in Irvine, CA, and is backed by Xponential Fitness, the largest franchisor of boutique fitness brands.