Brand Summary

Founded in 2002, Anytime Fitness is the largest 24/7 fitness franchise in the world, serving millions of members across more than 5,000 locations globally. Our mission is to improve lives through community, coaching, and convenient access to a healthier lifestyle. We offer members a welcoming, results-driven fitness experience with personalized coaching, premium equipment, and round-the-clock access—no matter where they are. Anytime Fitness continues to lead the fitness industry with an efficient, scalable business model built around simplicity. Our clubs operate with low staffing needs, fixed operating costs, and flexible site requirements that allow franchise owners to succeed in both major metro markets and underserved rural communities. The Smart Coaching model elevates the traditional gym experience by combining personalized training, data-driven coaching, and technology to help members reach their goals faster—while driving higher revenue per member and stronger profit margins for owners. With more than two decades of proven performance, Anytime Fitness has developed a turnkey support system that guides franchisees from site selection to grand opening to ongoing operations. Our comprehensive technology suite, national brand awareness, and dedicated real estate, marketing, and coaching teams provide franchise owners with a clear path to profitability and long-term growth. Anytime Fitness is a trusted global brand with the systems, scale, and support to help owners build lasting, community-focused fitness businesses.