Anytime Fitness

Brand Summary

Founded in 2002, Anytime Fitness is the largest 24/7 fitness franchise in the world, serving millions of members across more than 5,000 locations globally. Our mission is to improve lives through community, coaching, and convenient access to a healthier lifestyle. We offer members a welcoming, results-driven fitness experience with personalized coaching, premium equipment, and round-the-clock access—no matter where they are. Anytime Fitness continues to lead the fitness industry with an efficient, scalable business model built around simplicity. Our clubs operate with low staffing needs, fixed operating costs, and flexible site requirements that allow franchise owners to succeed in both major metro markets and underserved rural communities. The Smart Coaching model elevates the traditional gym experience by combining personalized training, data-driven coaching, and technology to help members reach their goals faster—while driving higher revenue per member and stronger profit margins for owners. With more than two decades of proven performance, Anytime Fitness has developed a turnkey support system that guides franchisees from site selection to grand opening to ongoing operations. Our comprehensive technology suite, national brand awareness, and dedicated real estate, marketing, and coaching teams provide franchise owners with a clear path to profitability and long-term growth. Anytime Fitness is a trusted global brand with the systems, scale, and support to help owners build lasting, community-focused fitness businesses.
$458,826 - $907,607
Investment Range
531,750
*2024 Average Gross Sales:
189,175
Other Revenue
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Community-Driven, Relationship-Based Culture
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Approachable, Non-Intimidating Fitness Experience
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Global Brand With a Local Neighborhood Feel
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Proven Longevity With 20+ Years of Stability
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Personalized Coaching Approach at Any Fitness Level
Anytime Fitness
$820 Per Month
Royalty
Fixed $600 per month, deducted monthly by the billing vendor. Supports national marketing, digital assets, paid media, and system-wide brand initiatives.
Brand Fund
$380,000
Financial Requirements
Get to know the Brand

Business Basics & Stats

Key Stats

Anytime Fitness

Founder

Dave Mortensen & Chuck Runyon

Home Office Location

111 Weir Dr, Woodbury, NM 55125

Company Founded

2002

Began Franchising

2003

Industry

Fitness Centers & Health Clubs

Industry Size

$32 billion

Veteran Discount

Veterans receive a $4,250 discount off the standard Initial Franchise Fee (reduced to $38,250). Must be active duty or honorably discharged.

Group Health Insurance

No

Company Units Open

11

Franchise Units Awarded All Time

5700

Franchise Units Awarded Last 12 Months

78

Franchise Units Open

2400

Number of franchisees

1580

Desire to scale / multi-unit ownership
Desire to scale / multi-unit ownership
Passion to Help People
Passion to Help People
No Industry Experience Required
No Industry Experience Required
Values Outstanding Customer Service
Values Outstanding Customer Service
Business Acumen
Business Acumen
Passion for health/wellness
Passion for health/wellness
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