Alloy Personal Training

Brand Summary

Alloy’s personal training fitness franchise has customized personal training programs that were created in 1992. The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy personal training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best. Alloy offers small group, full-body, non-modality based, personal training for a "premium" age group, with their target demographic being 45-65 years old, the bracket with over 70% of the nation's disposable income. Alloy can charge twice what the average boutique fitness concept charges for a monthly membership. This has been laid out through our tiered-pricing structure which allows us to work in all markets, and on top of that, boasts one of the highest retention rates in the industry, over 93%. So instead of constantly selling memberships, your 2-4 employees will be able to focus on your member’s fitness experience. Alloy is also a fantastic Semi-Absentee/Executive Ownership Model with the right GM in place.
$298,650 - $541,120
Investment Range
$386,914
*2024 Average Gross Sales:
Other Revenue
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Industry-leading client retention means minimal churn
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Consumer facing phone application
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Pandemic resistant
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Training programs are available remote
Alloy Personal Training
7
Royalty
2
Brand Fund
$450,000
Financial Requirements
Get to know the Brand

Business Basics & Stats

Key Stats

Alloy Personal Training

Founder

Rick Mayo

Home Office Location

Roswell, GA

Company Founded

1992

Began Franchising

2019

Industry

Personal Fitness Training

Industry Size

$59.8B

Veteran Discount

$5,000 discount on 1st license

Group Health Insurance

Yes

Company Units Open

1

Franchise Units Awarded All Time

365

Franchise Units Awarded Last 12 Months

86

Franchise Units Open

130

Number of franchisees

160

Passion to Help People
Passion to Help People
No Industry Experience Required
No Industry Experience Required
Community Centric
Community Centric
Leadership Skills
Leadership Skills
Business Acumen
Business Acumen
Passion for health/wellness
Passion for health/wellness
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