Discover the top five franchise growth challenges and how franchisor events like SKIP Summit 2025 can help your brand scale smarter, faster and farther.
Growing a franchise brand in 2025 isn’t just about signing more deals – it’s about solving the right growth problems before they scale with you. From inconsistent support systems to low-quality franchise leads, most emerging franchisors hit the same roadblocks. But here’s the thing: smart franchisors aren’t whiteboarding their way out of these issues. They’re getting in the right rooms, with the right people, at the right events.
1. Attracting high-quality franchisees
FranchiseWire notes that attracting financially qualified, values-aligned candidates is one of the top pain points for emerging brands. And that’s not just a marketing problem, it’s a systems and messaging issue.
Low-quality leads don’t just clog up your pipeline; they kill team morale, lower close rates and slow everything down.
💡 Breakthrough tip: Want to skip the churn? Start by connecting with advisors who actually place deals. At Franchise Sidekick, our advisors average nearly 60 placements per year. That’s 10x the industry average. And at SKIP Summit, you’re not pitching in a crowd, you’re sitting shoulder-to-shoulder with the people who can actually change your brand’s trajectory.
2. Scaling support systems effectively
According to the American Franchise Academy, many franchisors get stuck here. Their brand outgrows the scrappy systems they started with. Onboarding breaks. Field support lags. Validation weakens.
Support gaps don’t just show up in operations, they ripple through development.
💡 Breakthrough tip: Stop duct-taping support. Invest in building scalable onboarding systems, digitized training and tiered field ops that evolve as your franchisees do. The brands winning right now? They’re building scalable support as a growth lever, not an afterthought.
3. Maintaining brand consistency
Growth introduces complexity, and complexity threatens consistency. Whether it’s customer experience, product quality or in-market messaging, franchisees unintentionally (or intentionally) drift.
As SmallBizTrends points out, poor brand consistency erodes trust, both with customers and prospective franchisees.
💡 Breakthrough tip: Create internal brand champions. Empower franchisees to lead with playbooks, not guesswork. Consider quarterly brand refreshes, mystery shopping programs and centralized assets that keep your brand cohesive from Orlando to Omaha.
4. Managing franchisee relationships
When you’re small, it’s easy to be tight with every franchisee. But at 50+ locations? It gets harder. And if you’re not proactive, relationship strain creeps in, fast.
A LinkedIn analysis found that breakdowns in franchisee communication are a top reason for stalled system growth.
💡 Breakthrough tip: Schedule communication cadences into your ops. Don’t just “check in when there’s a problem.” Regular owner calls, field visits and culture-building events are the glue that keeps fast-growing brands from falling apart.
5. Accessing capital and resources
Scaling costs money, whether it’s people, tech, marketing or market expansion. But the path to more resources isn’t always linear. You can’t always raise, spend or hire your way to scale.
That’s why getting in the right rooms can change everything.
💡 Breakthrough tip: Just one SKIP Event can unlock exponential growth. Seriously. After attending SKIP, brands like Pause, Sky Zone and 4EverYoung saw territory checks increase as much as 43,000%.
Here’s the proof, six months before SKIP vs. six months after:
When you connect directly with high-output advisors and strategic partners, the right conversations can become real deals. And fast.
Still have questions? We’ve got answers
What is SKIP Summit?
SKIP Summit is a high-impact franchisor event hosted by Franchise Sidekick. It connects emerging brands with top advisors, funding partners and proven growth strategies — all in one room.
Who should attend SKIP Summit?
Franchise founders, development leaders and ops executives looking to accelerate placements, streamline systems and build lasting relationships with industry insiders.
Is SKIP Summit only for new brands?
Not at all. While it's a game-changer for emerging brands, SKIP also attracts growth-stage franchisors ready to scale into new markets or raise capital for their next big move.
Ready to break through?
This isn’t about working harder. It’s about aligning smarter with the people, playbooks and partners that accelerate results.
SKIP Summit 2025 is where emerging brands become next-level brands. And the proof? It’s in the placements. The territory checks. The stories that start at SKIP and scale far beyond it.
Join the momentum. Explore SKIP Events
Let’s break through, together.
