What does it take to go from sweeping the floors of your dad’s Sonic Drive-In to owning 38 of them? Paul Reiser did just that. In this episode of "The Sidekick Life," he shares his extraordinary journey of family legacy, entrepreneurship and building one of the largest Sonic franchise groups in the U.S.
Whether you’re an aspiring franchisee or just looking for a real-world story of grit and growth, this one’s packed with powerful lessons.
Paul’s journey began with his father, Merlin Reiser, a hustler at heart and one of eight kids growing up in poverty. With zero business experience but a relentless drive, Merlin sold the family home and scraped together $6,000 to buy 25% of a Sonic in Monroe, Louisiana.
Paul, just nine years old at the time, found himself sweeping floors and carhopping by age 12. He literally slept in the back of the restaurant. It wasn’t glamorous, but it laid the foundation for something massive.
In 2002, Paul and several family members united their operations under one management company. They pooled their Sonics, aligned on shared systems and began scaling aggressively. Over the next 10 years, they expanded from 8 locations to 38 across multiple states – employing more than 1,200 people.
Their secret? Treating every store like it was their own, no matter the ownership breakdown. Each location paid into a shared fund and roles were assigned based on skill, not seniority or ego.
Paul Reiser led with one core belief: Your team will never treat your customers better than you treat your team.
Some of the systems and values that drove retention and performance:
Hire nice people first. Train them later.
Promote from within. Most of their 38 managers started as hourly employees.
Reward performance. Manager comp was heavily bonus-based, with top earners making six figures.
Make work fun. Pep rallies, skating parties, and team bonding were part of the DNA.
Train for excellence. Paul even became ServeSafe certified to train employees in-house.
The result? A 15-year average tenure for store managers and operations that consistently outperformed national Sonic averages by 20–30%.
Some of the Reiser group’s most strategic moves included:
Owning their real estate. This created long-term wealth through equity and rent income.
Building deep banking relationships. At their peak, they had access to $4M+ annual credit lines to fuel expansion.
Sticking to Sonic. Instead of diversifying into other brands, they focused on systematizing and duplicating what worked.
Franchising with Sonic also gave them tools they needed to scale – from national advertising to evolving menu innovation.
In 2021, after more than four decades in the business, the Reiser family sold everything – both the franchise operations and the real estate portfolio – in a single deal to a private equity firm.
The timing was perfect: interest rates were low, valuations were high and the family was ready for their next chapter.
Paul’s advice for those thinking about an exit:
Always run your business like you plan to sell it, even if you don’t.
Know what your business is worth. Track EBITDA and market multiples.
Keep communication open with your partners.
Pay your banker first. Protect your credit and relationships.
Today, Paul Reiser is living life on his terms.
He’s spending more time with his wife, traveling the world, and giving back to his church and local community. He’s also active on YouTube, sharing short-form lessons in business, leadership, and entrepreneurship – all with the same heart and humility that made his Sonic empire successful.
His favorite role now? Being a sidekick to others. Whether it was helping his dad, training supervisors or serving his team, Paul always found purpose in supporting others.
Paul’s story isn’t just about hamburgers and roller skates. It’s a masterclass in servant leadership, business systems and long-term thinking.
Here are the biggest takeaways:
✅ Treat your people well, and they’ll take care of your business
✅ Culture scales better than hype
✅ Real estate and repeatable systems build generational wealth
✅ Build it to sell, even if you’re not ready to exit yet
✅ Leadership means being the sidekick, not the hero